(Picture:
The creepy ad appeared in one of Sweden’s most popular daily papers

The end is nigh!

This sinister baptism notice made its way into a one of Sweden’s most popular newspapers this week.

It shows little Lucy with 666 curls dangling from her head and included the email address ‘Satan’s Mother’ when read backwards.

Svenska Dagbladet carried dates for the hellish baptism which is taking place on May 23 in Elmsta.

But it isn’t a meeting for Satanists, rather a cheeky marketing ploy for the Elmsta 3,000 Horror Festival.

Creepy, nonetheless.

MORE : Woman had rare condition that meant she saw human faces as dragons

MORE : Pilot drowned neighbour’s dog because it barked